Monday 19 September 2011

New business

Over time things change, people change and business certainly changes.


I have noticed that in these current chastened, economic times and during the period of the recent recession business behaviour has certainly begun to change. 


People began to recognise, value and respect relationships much more. Gone is the brashness and ugly attitudes of the 1990s and the self-satisfied smugness of the first decade of this century and I for one, am delighted. But why might this the case? 


Perhaps it is a case of safety in numbers or perhaps it is the realisation that when times are hard, you need people around you, people you can trust. 


Call me old fashioned, but I have always tried to conduct business with a view to the long-term, even sometimes at the expense of short-term profit. I have always had the view that if you consistently try to run your business in a fair, honest and decent way then one should see the benefits over time. Anyone can screw someone over, sell them something they don't need or encourage them to over-stock but it takes courage and confidence to say "No, don't buy that, it's not what you need."


At Landscapeplus, we have always stuck to the same mantra: 


Best Trade Prices, Professional Product, Direct To You. 


It is the basis of the relationship with our customers. We constantly work, on their behalf, to provide them with the right product, at the right price, when they need it ie. we always try to do our best for our customers, so that they can do their best for their customers.




We are also finding that the relationships that we have developed over the years with our suppliers are bearing fruit and are mutually supportive. So much so that now, when everyone knows the value of a pound and is watching every penny, we can (with the support of our suppliers) offer fantastic deals to our customers. A good example of this is that we are currently running a special promotion of Firestone PondGard pond liner until the end of October. In addition to that we will also be hosting a series of FREE one-day Workshops around the country, for our customers to come and learn the skills of pond liner installation.  


In a difficult economy, it is all about looking after your customers and offering real value for money and to my mind, these opportunities would not occur without the trust and certainty of knowing and valuing not only your customers but your suppliers too.